A new initiative from Shimano called Believe! sees some of today’s leading young riders returning to the cycling clubs where they started their journey to the pinnacle of the sport, with the hope of inspiring a new generation to follow them. The initiative from the Japanese components giant follows a lot of talk in recent months about how young pros represent a break with cycling’s doping past, giving hope for a cleaner future for the sport, something that underpins the campaign.
Shimano says that its aim is “to reunite cycling and fans again” and invites fans who share its vision for the future of cycling to share their thoughts on its Facebook page. (via Shimano Believe! initiative sends top pros back to their clubs to inspire next generation ( video) | road.cc )